![]() However, when IBM partnered with the University of North Carolina School of Medicine (UNC) to develop what eventually became called Watson for Genomics, "the difficulties soon became apparent," Lohr writes. Specifically, the company looked for medical centers that had access to large amounts of data that Watson could process in hopes of improving treatment. IBM's first Watson-related foray into health care involved cancer, Lohr reports. "Our moon shot will be the impact we have on health care," Ginni Rometty, IBM's CEO at the time, said. Stumbles in health careĪs IBM executives started looking for ways to utilize Watson, the company decided to dive into the health care field, Lohr reports. He left IBM the following year, Lohr reports. "It wasn't the marketing message," he said. According to Ferrucci, however, the warning fell on deaf ears. The day after Watson's appearance on "Jeopardy!" IBM released an ad that said, "Already, we are exploring ways to apply Watson skills to the rich, varied language of health care, finance, law, and academia."Īt the time, IBM said Watson's potential uses were endless, Lohr reports, with one company report calling it "the future of knowing."īut even at that time, Ferrucci cautioned others at IBM that Watson was made to identify word patterns and predict correct answers to questions it wasn't an "all-purpose answer box ready to take on the commercial world," Lohr reports. Cutting through the hype of big data and AIīy 2011, Watson was featured on the game show "Jeopardy!" where it beat Ken Jennings, who is considered the best human to play the game. ![]()
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